Every road you ride was worth the ride.

Our Story

Built on the belief that the best rides start with honest advice.

Sincere Cycles was born from a simple conviction: that a bicycle shop should serve the rider first, not the bottom line. Located in the heart of Santa Fe on Water Street, we've spent years earning the trust of commuters, families, and serious cyclists who know the difference between a good recommendation and a sales pitch.

Our workshop is staffed by certified mechanics who treat every bike — whether it's a decade-old commuter or a brand-new gravel rig — with the same care they'd give their own. We stock frames from makers who stand behind their craft, and we carry gear we actually use on the trails around town.